Shopping in Bologna: Davide Simoni – new generation family business

Davide Simoni - champion of mortadella

Davide Simoni’s ambition is to make the best quality artisan salami. He’s spent two years learning the ropes on the factory floor at Ennio Pasquini’s mortadella laboratorio.Now he’s back at the family shop, Simoni, learning to run one of the landmark family businesses in the Quadrilatero.

A tiny part of Simoni's ham and salami repertoire

Simoni are famous for their hams, salamis and cheeses and are one of the few  outlets for the highly prized Pasquini mortadella.

Simoni - one of the shopping delights of Bologna

After completing a literature degree, Davide went to work as a journalist before trying his hand as a mortadella maker. That is what has really inspired him. In the meantime, he is planning to set up a blog. ‘I am so well placed. I have access to all the best food businesses in the city. I’m sitting on treasure.’ At Christmas, he works extra hours helping out in the family’s other business, a pasta fresca shop on via Murri. He’ll be joined there by siblings and cousins, amongst them an economist, a psychiatrist and a pharmacist. They may not share his passion for sausage making but like him they remain part of the family business, a common feature in Bologna.

See Davide Simoni's guide to the Quadrilatero at http://www.facebook.com/profile.php?id=654742518&sk=wall#!/profile.php?id=100001878283172 (Forgive the interviewer's Italo-American)